BMW Ireland April Fool’s 2016

Working with Laura Smith, Paul Arthurs and David Piquenot of TBWA\Dublin, I wrote the content for a highly enjoyable BMW Ireland April Fool’s Day joke in the brand’s grand tradition. A fake news article was run in adspace of the Irish Times’ April 1st print edition, and notification of this “news” was posted on the BMW Ireland Facebook page, gaining over 2,700 likes and 454 shares.

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Here’s the article in question:

bmw-april-fools-article

BMW Ireland April Fool’s Day fake news piece

And in situ:

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