As one of Team Ireland’s official sponsors at the 2012 London Olympics, Electric Ireland wanted to drive support for the team amongst Irish Facebook users. Adam Crane, Geoff Barker and I came up with a simple and entertaining game called The Road To London, whereby you could compete on your own or with FB friends in a team, all in order to win a variety of prizes including Olympics tickets. It proved a fun and popular way for FB users to “show their colours” and get behind the team during the Games.
