As one of the sponsors of the 2011 Dublin Web Summit, ESB Electric Ireland (who at the time were hopping from their old name to their new one) wanted to show that, as a forward-looking organisation, their own capacity and desire for innovation could stand proudly in such technologically-exalted DWS company.
To make this possible, Adam Crane, Geoff Barker and I helped them create the Tweet Café, which proved so popular during the Summit that they reinstated it for DWS 2012.
IMC European Awards: 1 Gold (Most Innovative Idea or Concept)
+ 1 Silver (Sponsorship / Joint Effort / Tie-in)
